Saturday, December 14, 2013

Accounts of bullying are becoming a prominent issue in the lives of adults, not just children.

In a workplace such as the National Football League, violence is a part of the on-the-field game for all players. However, the violence is targeted toward the opposition, not at specific individuals. This behavior is much different from bullying, which is becoming more and more common in the workplace. 

Bullying is an unwanted aggressive behavior that involves a real or perceived power imbalance. The behavior is normally repeated over time. In addition, the behavior is targeted at specific individuals by specific individuals. There is a protagonist and a victim in each situation. The protagonist is seen as the leader in the act of bullying. Often, the protagonist is accompanied by "henchmen" (those lower in the dominance hierarchy who want the approval of the protagonist). Bullying is always mean-spirited, harmful, and totally unnecessary. As you can tell from the cycle of bullying, there are many intricate parts to what occurs and can occur. Many people have the opportunity to stop these horrible acts, and yet they don't. The graphic above provides a detailed description of all the potential participants in an act of bullying, and what role the participants play. As anyone can tell, a bullying case can have many particular roles to be played, and no matter how many people are involved, the harm that can be caused is endless.

These days, adults have endured bullying too.

Bullying is something that most people, when asked, will associate with school-aged children. Whether it is a schoolyard bully, or a cafeteria bully, the crime always tends to be associated with children prior to their mature, adult years. In fact, around 77% of kids claim they have been the victim of a bully, or are currently a victim of bullying. 

Surprisingly, accounts have shown that bullying is not an issue reserved to just children and young adults. A recent survey done, has shown that one in every six adults suffer from bullying the workplace! According to the Workplace Bullying Institute, roughly one-third of our countries workforce has experienced bullying. Experts from the New York Healthy Workplace Advocates have said that adult bullying could come from a boss, a manager, or a colleague of any type.

Among adults, bullying is much less often physical than with kids, yet, still very aggressive. It is normally verbal, involving the spreading of rumors and name calling. It also can deal with relationships in that it causes some to feel left-out and isolated. The harm caused by bullying is extensive and not only limited to the victim. For example, take a workplace bully who is picking on a fellow colleague. The bully's behavior can, in fact, heavily disrupt productivity in the workplace. In addition, it will potentially create a hostile work environment and reduce morale. If the problems escalate, these issues can lead to even more dire problems, such as putting the company at risk of lawsuits.

Even the National Football League is riddled with a bullying problem.

As previously mentioned, much of society is not aware of adult bullying. This is mainly due to the fact that it is not heavily publicized. However, that awareness recently changed when an incident occurred in a very high-profile situation. A report leaked in the past month that was a falling out in the National Football League team Miami Dolphin's locker room. Offensive lineman Jonathan Martin had to take a leave of absence following incessant bullying and hazing from fellow position-mate Richie Incognito.

Although not often discussed, hazing in the locker room's of professional sports teams is not an uncommon practice. The rational behind it, as crazy as it sounds, is supposedly to "toughen up" a player. I went to the Kinesiology offices at UMD to ask Professor Adam Beissel about his opinions on the subject- more specifically, how typical this hazing behavior is:


Hazing behavior seems to suggest that smart people can be persuaded to act stupidly if the "cultural" norms are views as part-and-parcel of their self-identities. Also, the pressure to conform is especially strong if one doesn't have a strong sense of self to begin with.

This case is a classic example of workplace bullying. Workplace bullying is very severe because it often keeps the victim in close proximity to their bully, in addition to the fact that each person's livelihood is at stake. In Martin's case, his harassment was on the job, and, surprisingly, off the field as well. He was reportedly called names, socially isolated, and purposely embarrassed for the entertainment of other veteran players. The final straw in this incident was Martin being left alone at a table in the team cafeteria--social isolation. Pretty hard to imagine grown men doing these things, right? Another key in this situation to note is that this bullying behavior on Incognito's part is something he's been doing his whole career. In 2012, Richie Incognito was voted the NFL's second-dirtiest player, in a survey, BY PLAYERS. Previously in 2009, he was voted the leagues number 1 dirtiest player.

The most important takeaway from this severe incident is the fact that bullying does not end with high-school graduation. Anyone can be a victim of bullying, even if you are a Stanford-educated, 300-pound professional football player. However, everyone needs to realize that Incognito's past behavior is a testimony to his lack of good judgement, both on-and-off the field.


The media tends to exaggerate the harm of bullying in high-profile situations.

While the incident that occurred in and out of the Miami Dolphins locker room between Martin and Incognito is certainly very serious, it does seem as though the media might have blown the whole thing a little out of proportion.

Incognito reportedly left a voicemail for teammate Jonathan Martin in which he referred to Martin as a "half n***** piece of s***." It is very possible that the racist element provided by Richie Incognito stirred up the media frenzy far beyond what it should have been. When asked to share his thought, Professor Adam Beissel agreed that the incorporation of the "N" word made for a more attractive occurrence to the media:

All in all, it seems as though there was a time when the relationship between Incognito and Martin was solely friendly. However, it apparently took a turn for the worse. The most important thing to realize from what occurred is that bullying or harassment is something that is far too common among adults in the workplace. Plain and simply, it is not issue reserved for elementary aged children and teenagers. Bullying is an issue for all ages and everyone must do there own part to bring the harm to an end.



Friday, November 22, 2013

Accounts of cyberbullying are becoming a prominent issue in the lives of adults, not just children.

In my final e-portfolio, I will research how cyber-bullying has been growing a quick rate. However the main issue I will discuss is the fact that the bullying has seeped into the lives of adults these days. More specifically, I will delve into the case of  Richie Incognito, of the Miami Dolphins, bullying his own teammate Jonathan Martin, through a variety of text messages, demands, taunting, etc. This is a very relevant story at this point in time and will be an excellent example of how cyber-bullying and bullying in general has made its way into the lives of so-called mature adults.

What is Cyber-bullying?

Here I am planning on giving a detailed explanation of what cyber-bullying is. This will provide readers with an understanding of what I am going to explore in my blog post. To read about bullying, you must first understand what exactly it is. In addition, I will also explain the negative relationship between empathy and cyber-bullying. I have been provided by Professor Yaros with an excellent study that provides evidence to the truth behind this relationship.

These days, adults have endured bullying too.

This will be where most of the "beef" in my post will be found. Under this sub-heading, I will have to supply the reader with facts and visuals showing how bullying is NOT an issue reserved solely for children and young-adults. A survey I have found shows that 1 in every 6 adults suffer from bullying in the workplace. Statistics like the one previously mentioned will further the readers understanding of the facts. Then I will explain how bullying is not just limited to people with an average lifestyle, but to those in high-profile situations, as well. This will flow perfectly into my next sub-heading which is.....
<insert explanatory graphic here>

Even the National Football League is riddled with a bullying problem.

This section will also provide a majority of the "beef" in my e-portfolio post. I will discuss the case that occurred in the Miami Dolphins organization in recent weeks. Richie Incognito, a player of the Dolphins, reportedly continuously hazed and bullied fellow teammate and position-mate Jonathan Martin. Also, I will explain how it is probably not a coincidence that Incognito was voted the league's dirtiest player at one point in time. The importance in this situation is that it wasn't just one incident that caused Martin to take a leave of absence, however, a string of incidents that added up and eventually caused Martin to break. 
<insert answer to video interview question #1 here>
<insert explanatory image here>

Did the media exaggerate the harm Incognito caused?

This will be the final "beef" section in my post. I am planning on interviewing Kevin Blackistone on this subject to gain his insight into the bullying issue in places such as professional sports. I will look into the fact of whether the use of the "N" word in a text message sent form Incognito to Martin inflamed the situation exponentially. I will also grill my interviewee on their thoughts on the topic. I have a couple articles that will provide sufficient information to discuss on this subject.
<insert answer to video interview question #2 here>
<insert answer to video interview question #3 here>

CONCLUDE



Sunday, November 10, 2013

First Audio Summary





Friday, November 1, 2013

Gillette uses puffery in its advertising by claiming its products will a provide an outcome that is "The best a man can get."

Puffery and deception is vastly used in the advertising of commercial products

There are countless methods that advertisers use to attract consumers to their products, and persuade them to make a purchase. One of the most commonly used ploys is puffery. Puffery is a promotional claim using subjective views rather than objective views; that is, views that cannot be proven right or wrong. It tends to be an "ethical and legal grey area." The company will "puff up" the product to make it seem like more than it really is. Due to the fact that puffery is not, in fact, illegal, companies these days are seemingly taking advantage of its use. Normally, puffery is used by way of an opinion, as seen with the Gillette 

Deception on the other hand is when an advertisement provides false information. This becomes a more serious issue because it can entail legal ramifications. If the advertisements misleads the viewer in any material way, then its could potentially be considered illegal.

Gillette's "The best a man can get" advertising campaign is blatant puffery

Gillette is a company that produces men's shaving utensils in addition to a plethora of other personal care products. It was originally owned by The Gillette Company until 2005 when it was merged into the Proctor and Gamble company. Gillette's products have, for the past decade and beyond, been the most popular of its kind. In 1999, its estimated net-worth was $43 billion. Proctor and Gamble purchased the company for $57 billion. Today, one can only imagine how much Gillette is worth, but I can certainly tell you it is larger than than the sum P&G bought it for.  Gillette is ranked number 18 on Forbes "World's Most Powerful Brands" list. There are multiple reasons for the companies success, although, probably the biggest contributor is the companies advertising.

Normally, puffery is used by way of an opinion, as seen with Gillette's advertising campaign. Ever since the companies beginning, Gillette's slogan has been "the best a man can get." In doing so, Gillette is telling the world something that cannot be proven true or false. In saying that their products will provide a shave better than any other companies products could is simply an opinion put forth to attract potential buyers.

In the video above, Gillette, circa 1989, created a song about their irresistible shaving products that provide an irresistible outcome. It's hard to count how many times you hear the lyrics blaring "Gillette, the best a man can geettttt." The genius of these commercials is that no other personal care company is putting out anything like it. The lyrics are all a ploy to get viewers to purchase their items.

The video below is another commercial that Gillette released. The main point that I want to bring up in relation this video is the fact the Gillette is claiming that the shave its products provide will instill confidence in its user. Yes, confidence, you heard that correctly. Again, Gillette is using puffery because this statement is merely an opinion. It is troublesome to prove whether someone became confident after a shave right or wrong.

Gillette's use of puffery is legal and acceptable

The advertising campaign of Gillette seemingly falls into the aforementioned legal "grey area." Of course, Gillette has seen it's fair share of lawsuits, but none have had an outcome detrimental to the company. If Gillette's slogan had claimed that all men think their shave is the best a man can get, then you could be sure that the company would be in a large hole with many lawsuits coming. The reason for this is because the company is making a claim that, in this case, is blatantly false due to their inclusion that "all men" think this way. However, Gillette stays away from making a claim, and rather voices an opinion that fairly states what they believe.

By definition, puffery does not mislead reasonable consumers. A reasonable consumer will not purchase a Gillette product solely based on the fact that they heard it is the best a man can get. A reasonable consumer will by Gillette because they want to for whatever reason, whether it be cost, availability, aesthetics, etc.

Puffery should not be addressed harshly

I agree with the three ethical norms of advertising listed by the American Marketing Association, as well as the advertising code of the American Advertising Federation. Doing no harm is very self-explanatory rule. When someone feels that puffery in an advertisement causes harm, that is when the lawsuits arise. In terms of the AFA, the code stating that advertising shall tell the truth and reveal significant facts is essentially one of the most fair statements they could make. Advertising can be funny, entertaining, and exciting, but there are some lines that should not be crossed: Gillette never crossed that line.

Friday, October 11, 2013

The Washington Post and CBS-DC local news use contrasting styles of imagery to convey the same story at different parts of the event's unfolding.

Capitol Beltway (CBS DC local news)

When looking at these two different articles and two different pictures, several differences jump out at me. The Washington Post’s picture gives off a feeling of serenity; somewhat of a calm before the storm. The article explains how this “Truckers Ride for the Constitution” rally is coming, and it’s not joke.  The picture looks like it was taken on a nice morning, a little bit after sunrise.  The lighting is bright and the camera is panned out enough to show at least 30 cars going up and down the beltway.  Basically, this picture consists of a normal, fall morning; people are commuting to work as they do every day, but most of all, the beltway is problem free with no trucker traffic.
Capitol Beltway (Washington Post)

In CBS DC’s photo, you get a view of the protest after it started.  The picture appears to be taken from inside of a car that is currently stuck in traffic. The beltway is full of trucks that are planning to fill up the capital beltway to protest the federal government shutdown.  In this picture, unlike the first one, the picture casts a much gloomier feel.  It was taken today, so it is raining outside, and the sky is dark.  The picture basically casts the epitome of gloominess. 

One thing that CBS’s picture does an extremely good job of is appealing to the average citizen who might be reading the article.  The caption says, “A trucker convoy traveling 10 mph blocks all lanes of traffic on the Capital Beltway.” It’s raining, there’s horrible traffic, and the traffic isn’t moving any time soon. Almost every person reading this article will be able to empathize with the situation, and that is exactly what CBS local news is aiming for.  They use a picture which casts a view that resembles one taken from an everyday person, and that generally appeals very well to the masses.

As far as the quality of the pictures goes, the Washington Posts's picture is superior to CBS local news' picture. It is a professionally taken photo specifically designed to be in the Washington Post article. The second one looks like it was taken by a civilian and sent in to CBS, or taken by a reporter from their own car (which it was, in fact. It was taken by John Domen of All-News 99.1 WNEW). Essentially, it wasn’t taken by a professional photographer or even with any special photography equipment; it looks like it was taken from a phone, which seems to give the reader a sense of what it would be like to be in that driver’s seat. 

The photograph from The Washington Post is also a great reference picture for someone who is reading the story from CBS.  It can be used as a baseline to see what the Beltway looks like on a normal day.  As far as we know, the Post’s picture could have been taken yesterday, last month, or last year; the only thing that we really need to know is that the Beltway looks like that on a normal day when people are commuting (except in the case of normal rush hour traffic). 

Thursday, September 19, 2013

The World Wide Web can, believe it or not, be addicting.

An addiction can be defined as an unusually great interest in something or a need to do or have something. While the digital world is certainly a necessity this day in age, it is very easy to classify some people's used of it as an addiction. The key word in the aforementioned definition is a need. When I see friends everyday completely ignoring a comment made or a question asked because they are fixated on there new iPhone screen, I can't help but see the device as something they can't live without. I, as well, am guilty of doing the same thing. I honestly believe that we all may be addicted to the internet, and everything that goes with it. What the digital world has brought about can simply be called addiction. The masses are so drawn into their phones, or other devices, that they forget there are even people around them. Countless times I've run into someone walking to class because I was reading an article, or finding some new music. Psychology professor Ken Norman laid it down perfectly when he said "there's a dependency on information."While the internet is indeed a powerhouse of information, communication, and other mediums, the fact that an internet addiction rehab program had just been unveiled is enough to show that it can, and does, cause problems. The question is, can one handle the power and entertainment the internet gives them? Thus far, the answer is a resounding "no" for far too many people, myself included. Professor Yaros' potential plan on limiting internet usage in class is definitely a viable option in controlling these "media addictions." I am a proponent of looking into anything possible to help keep the digital world from being a detriment to learning.

Wednesday, September 11, 2013

More passive mediums have a greater effect on media users than highly interactive mediums.

I believe that highly interactive medium, such as video games, do not have a greater effect on media users than more passive mediums such as television. The fact that a video game is played by the user who knows very well that each situation is as fake as can be, is the main reason why it has less influence on people than mediums like television. While it is ludicrous to argue that all influence video games have on its users is faux, it is reasonable to presume that one should be able to realize that the game being played is simply just a game. The Journal of Aggression, Maltreatment and Trauma revealed findings this year from a 13 year study stating that "media use was not associated with either increased or decreased risk of adult criminality"(http://www.tamiu.edu/newsinfo/newsarticles/documents/CatalystLongGen.pdf#page=10). Although kids may get a kick out of violent games such as  Call of Duty, the animation itself is enough for everyone to infer that the situations are not reality. On the other hand, when someone is watching, say, a sitcom or reality series on their television, they can easily believe that what they are viewing is a realistic scenario. Children these days grow up watching endless violence, whether it's by sneaking a peak at their parents viewing the latest Game of Thrones episode, or simply watching it on their own. Because of this, children are heavily influenced by what they are seeing, and in turn will react to the real-world they live in. George Gerbner's research leading to the cultivation analysis theory supports my claims. Due to all the horrific and violent actions people see on the television, they could, in turn, "see the world as a more dangerous place than it actually is," which is known as mean-world syndrome. In addition, advancements in film special effects are progressing day by day, thus making the product look even more realistic then it previously had. This fact seemingly augments the influence that television medium will have on its viewer. Furthermore, television also provides the masses with an opportunity to follow a certain show and fall in love with it. It gives them something to look forward to every week. While some can use highly interactive mediums  like video games for hours on end, the more passive mediums, such as television, keep the entertainment coming in different ways every time. For these aforementioned reasons, passive mediums have a greater effect on media users than interactive mediums.